Traxelio Founder Letter

Date: 2024-04-01 · last updated 2026-05-18

Dear Clients, Partners, and Friends,

I am excited to introduce Traxelio, a new journey born from a passion to create reliable GPS tracking solutions tailored to your specific needs. As the founder, I want to share with you the vision and mission that drive our company, as well as our goal to transform the way people manage and protect their valuable assets.

Our Vision

At Traxelio, we envision a world where tracking your assets is seamless, affordable, and intuitive. Our goal is to provide a GPS tracking solution that offers smart monitoring, theft protection, and peace of mind. What sets us apart is our commitment to empowering our customers, giving you full control of your tracking system without intermediaries or unnecessary complexity.

Our Mission

Our mission is to simplify asset tracking, whether you are an individual or a business. We are committed to providing a flexible and cost-effective solution that evolves with your needs. By focusing on autonomy, accessibility, and reliable customer support, we give you the tools to track, manage, and secure your vehicles and assets with confidence.

Our Journey

Traxelio was born out of frustration. I often encountered poor customer service, unanswered questions, disappearing technicians, stagnant app features, and prices inflated by too many middlemen. I realized I could do better. Traxelio was founded on the belief that tracking solutions should be affordable, easy to use, and constantly improving. We created a flexible product, integrated with other services, and put you in control.

Internal Financial Goals

• 10,000 vehicles on the $29 plan
• Target minimum 4% yearly growth to keep up with inflation
• Currently at $16,244.00 ARR
• $72k ARR by Dec 2026 · $360k ARR by Dec 2027 · acquisition window 2028

Thank you for your trust and support. Together, we are building a safer, smarter future for asset management.

Sincerely,
Babacar Cissé DIA
Founder, Traxelio