It is 11 PM. Your vehicle alarm just went off. You need to check if your GPS tracker is online and where the car is parked. But customer support closed five hours ago.
Now you just text Trax.
TL;DR: Trax is Traxelio's built-in assistant. Message it on WhatsApp, SMS, web chat, or email to check your devices, place orders, schedule installations, get quotes, and more. It speaks French, English, Wolof, and Spanish. Available 24/7 on every plan. And if you ever need a human, one is always watching.
What is Trax?
Trax is your personal fleet assistant. Text it like you would text a friend. Ask it anything about your GPS trackers, your subscription, your vehicles. It answers instantly, any time of day, any day of the week.
No waiting on hold. No "we'll get back to you tomorrow." Just answers.
Everything Trax can do
Here is what you can ask Trax today, shown as actual conversations.
Buy, order, and get quotes
Tell Trax what you need. It shows you the right products, calculates pricing, places the order, and sends you a payment link. You can also ask for a fleet quote with per-vehicle breakdown, browse available GPS devices, compare subscription plans, or activate a tracker you already own.
Check your devices and account
Ask Trax about your vehicles, subscriptions, orders, or appointments. It pulls your actual data and shows you the status of everything in one message.
Schedule installations
Trax checks technician availability and books the appointment for you. Pick a date, give your address, and you are confirmed.
Learn about GPS tracking
Ask about any GPS term, feature, or industry use case. Trax explains it in plain language. It can also check if a specific tracker model is compatible, search blog articles, or walk you through guides on installation, troubleshooting, and fleet management.
Secure access to your account
Some actions require Trax to verify your identity first: checking your vehicle status, viewing your orders, or accessing your subscription. Trax asks for the email linked to your account, sends you a 6-digit code, and once you confirm it, you are authenticated for the rest of the conversation. On WhatsApp, your phone number is recognized automatically, so you skip this step entirely.
General questions (pricing, features, product info, guides) do not require any verification. You can start chatting right away.
Get help from a human
Sometimes Trax handles the diagnosis and realizes the situation needs a human touch. In this example, a customer reports an offline device, Trax checks the status and narrows it down to a wiring issue, and when the customer mentions recent electrical work on the car, Trax escalates to technical support. The agent picks up with full context and schedules a technician visit.
Whether you are a fleet manager checking on 50 vehicles or an individual protecting your car, Trax handles it the same way: fast, clear, no jargon.
See it in action: from first message to personalized quote
Here is a real conversation. A construction company in Conakry, Guinea, reached out through the chat widget on our website. They manage a large fleet of vehicles and heavy equipment across mining and construction sites.
Step 1: Trax qualifies the customer. It asks about their industry, fleet size, and operating area to understand what they need.
Step 2: Trax identifies their specific challenges. Based on the construction and mining industry, it highlights problems like equipment theft on job sites, fuel siphoning, and difficulty tracking machines across multiple locations. Then it recommends the features that solve each one.
Step 3: Trax collects quote details. It asks for the customer's email, fleet size, and plan preference so it can generate a tailored proposal.
Step 4: Trax generates multiple proposals. Three options at different fleet sizes (20, 50, and 100 vehicles), each with total pricing, plan type, and a shareable link to the full breakdown.
Step 5: The founder follows up personally. After Trax handles the heavy lifting, our founder sends a personal email with the 3 quote links and addresses a technical question about GPS coverage in areas with no cellular signal.
This entire flow, from first message to 3 personalized quotes with pricing, happened in under 15 minutes. No phone call, no waiting for a sales rep to get back to them.
A human is always watching
This is important: Trax is not a replacement for our team. It is a first responder.
Every conversation Trax has is visible to our support team in the background. If something needs human attention, if you have a billing issue, a technical problem, or you simply prefer talking to a person, just say "I want to talk to someone." Trax hands the conversation over instantly, and the agent sees everything you already discussed. No repeating yourself.
Our team can also step in proactively if they see a conversation that needs a personal touch. You get the speed of automation with the safety net of real people. Trax will never make a decision it should not. It cannot cancel orders, issue refunds, or change your account settings. Those actions always require a human.
Speak your language
Trax speaks French, English, Wolof, and Spanish. Write in whichever language feels natural. You can even switch mid-conversation, from French to Wolof for example, and Trax follows along.
This matters because not every fleet manager in Dakar is comfortable writing in French all day. Trax meets you where you are. Write "Buga na jend GPS" and Trax understands you want to buy a tracker.
Reach Trax anywhere
You do not need to download anything or create an account to start a conversation:
- WhatsApp: Send a message to our number
- SMS: Text us and Trax replies instantly. Useful when you have no internet access, SMS works on any phone with basic cellular signal.
- On our website: Click the chat bubble in the bottom-right corner of any page on traxelio.com
- Email: Write to [email protected]
The same assistant, the same quality, whichever channel you prefer.
Included on every plan
Trax is free for every Traxelio customer. No extra charge, no add-on. It comes included starting from the Basic plan at 6,000 FCFA/month.
For the full Traxelio experience, we recommend Premium at 10,000 FCFA/month (or 100,000 FCFA/year, 2 months free). You get live tracking every 10 seconds, trip history up to 180 days, activity reports, driving behavior analysis, and of course, Trax.
Learn more about what is included on the AI Chatbot feature page, or check our pricing page for a full plan comparison.
How it works under the hood
For the technically curious, here is how Trax is built.
Dual-model architecture. Simple questions (greetings, product info, general advice) are handled by a fast, lightweight model. When the conversation requires an action, like placing an order or checking a device, a more capable model takes over to execute the task accurately. This keeps responses fast and costs low while ensuring complex operations are handled correctly.
24 integrated tools. Trax is connected directly to Traxelio's backend systems. It does not search the web or guess. When you ask "is my vehicle online?", it queries your actual device record. When you say "place an order," it creates a real order in the system. The tools cover pricing, products, orders, subscriptions, devices, appointments, lead management, knowledge search, and human handoff.
Conversation memory. Trax remembers your conversation for 24 hours. Long conversations are automatically summarized to stay within context limits while preserving every important detail: your name, phone, fleet size, questions asked, and recommendations given.
Identity verification. To access personal data (orders, devices, subscriptions), Trax verifies your identity via a 6-digit code sent to your email. On WhatsApp and SMS, your phone number is recognized automatically.
Output safety. Every response is sanitized before reaching you. Hallucinated links are blocked, internal email addresses are redacted, and banned phrases are automatically corrected. If Trax detects a suspicious prompt or impersonation attempt, it silently alerts the security team.
Rate limiting. Each contact is limited to 20 messages per hour to prevent abuse. More than enough for any normal conversation.
If you want to build on top of Traxelio's data, check out our API Access feature for direct REST API and webhook integrations.
What this means for you
That 11 PM alarm? You text Trax, confirm your vehicle is parked and online, and go back to sleep. No waiting until morning. No unanswered calls.
The fleet manager at 6 AM checking why a device went offline? Instant answer. The car rental owner who needs to order 5 more trackers but the office is closed? Done from WhatsApp. The delivery company that wants a quote for 20 vehicles? Trax generates it and emails the breakdown in seconds.
If you are already a Traxelio customer, Trax is ready for you right now. If you are not yet, get in touch and see for yourself.
Looking for more details on GPS tracker options? Check our complete buying guide or our installation guide to learn what to expect.